The definition and analysis of hallmark tourist events
- Colin Michael Hall
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Hallmark tourist events are major fairs, expositions, cultural and sporting events of international status which are held on either a regular or a one-off basis. A primary function of the hallmark event is to provide the host community with an opportunity to secure high prominence in the tourism market place. However, international or regional prominence may be gained with significant social and environmental costs.
Several important features emerge from an examination of the research on hallmark events. First, there is no agreed upon definition of events. Second, major methodological weaknesses emerge in the study of hallmark events. Third, the majority of research is economic in orientation with relatively little attention being paid to the important social and physical impacts of such events.
The paper concludes by noting the general neglect of hallmark tourism events by researchers and the urgent need for further theoretical and empirical studies.
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- The definition and analysis of hallmark tourist events
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- 1. Department of Geography and Planning, University of New England, 2351, Armidale, NSW, Australia