, Volume 9, Issue 3, pp 387-390

Goldberg revisited: What's in an author's name

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Abstract

The present research was a replication and extension of Goldberg's 1968 study of performance evaluation. 360 college students (180 male; 180 female) were asked to evaluate an academic article in the fields of politics, psychology of women or education (judged masculine, feminine, and neutral, respectively) that was written either by a male, female, or an author whose name was initialized. Results indicated that the articles were differentially perceived and evaluated according to the name of the author. An article written by a male was evaluated more favorably than if the author was not male. Subjects' bias against women was stronger when they believed the author with the initialized name was female.

Portions of this article were presented at the Sixth Annual Conference on Research on Women and Education, Pacific Grove, California, December 1980.