Humor appreciation as a function of sexual, aggressive, and sexist content
Purchase on Springer.com
$39.95 / €34.95 / £29.95*
Rent the article at a discountRent now
* Final gross prices may vary according to local VAT.
The purpose of the present investigation was to examine the relationship between the rated sex, aggression, and sexism values of cartoons with their rated funniness values. Multiple regression analyses indicated that for women, only sexism values correlated with cartoon funniness, albeit negatively. For men, however, only sex values correlated (positively) with cartoon funniness. The results were interpreted by Zillmann's social predisposition theory. Women, more likely having been victims of sex discrimination, identified with the cartoon victim and thus found sexist cartoons less funny. Men, because of their social history, made no such identification and were more aware of the sexual aspects of the cartoons. This influenced their funniness ratings of the cartoons, which replicated previous research.
- Cantor, J. R. What is funny to whom? Journal of Communication, 1976, 26, 164–172.
- Chapman, A. J., Gadfield, N. J. Is sexual humor sexist? Journal of Communication, 1976, 26, 321–329.
- Chavez, D. Perception of gender inequality: A content analysis of comic strips. Sex Roles, 1985, 13, 93–102.
- Godkewitsch, M. The relationship between arousal potential and funniness of jokes. In J. H. Godstein & P. E. McGhee (Eds.), The psychology of humor. New York: Academic Press, 1972.
- Groch, A. S. Generality of response to humor and wit in cartoons, jokes, stories, and photographs. Psychological Reports, 1974, 35, 835–838.
- Grote, B., & Cvetkovich, G. Humor appreciation and issue involvement. Psychonomic Science, 1972, 27, 199–200.
- LaFave, L., Haddad, J., & Marshall, N. Humor judgments as a function of identification classes. Sociology and Social Research, 1974, 58, 184–194.
- LaFave, L., McCarthy, L., & Haddad, J. Humor judgments as a function of identification classes: Canadian vs. American. Journal of Psychology, 1973, 85, 53–59.
- Malpass, L., & Fitzpatrick, E. Social facilitation as a factor in reaction to humor. Journal of Social Psychology, 1959, 50, 292–303.
- McCauley, C., Woods, K., Coolidge, C., & Kulick, W. More aggressive cartoons are funnier. Journal of Personality and Social Psychology, 1983, 44(4), 817–823.
- Prerost, F. J. Developmental aspects of adolescent sexuality as reflected in reactions to sexually explicit humor. Psychological Reports, 1980, 46, 543–548.
- Priest, R. I., & Wilhelm, P. G. Sex, marital status, and self-actualization as factors in the appreciation of sexist jokes. Journal of Social Psychology, 1974, 92, 245–249.
- Sekeres, R. E., & Clark, W. R. Verbal, heart rate, and s.c. responses to sexual cartoons. Psychological Reports, 1980, 47, 1227–1232.
- Strickland, J. F. The effect of motivation arousal on humor preferences. Journal of Abnormal and Social Psychology, 1959, 59, 278–281.
- Terry, R. C., & Ertle, S. L. Exploration of individual differences in preferences for humor. Psychological Reports, 1974, 34, 1031–1037.
- Wolman, B. B. (Ed.). Dictionary of Behavioral Science. New York: Van Nostrand Reinhold Company, 1973.
- Young, R. D., & Frye, M. Some are laughing: Some are not — Why? Psychological Reports, 1966, 18, 747–754.
- Zillmann, D. Disparagement humor. In P. E. McGhee & J. H. Goldstein (Eds.), Handbook of Humor Research. New York: Springer Verlag, 1983.
- Humor appreciation as a function of sexual, aggressive, and sexist content
Volume 20, Issue 11-12 , pp 649-654
- Cover Date
- Print ISSN
- Online ISSN
- Kluwer Academic Publishers-Plenum Publishers
- Additional Links
- Industry Sectors