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Mixité sociale et choix modal : importance des dimensions symboliques dans l’attrait des transports collectives

Social diversity and transport mode choice: the importance of symbolic dimensions in the attractiveness of mass transit

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Recherche Transports Sécurité

An Erratum / Erratum to this article was published on 18 January 2013

Résumé

La compréhension des raisons du choix de mode de transports fait la part belle aux attributs fonctionnels, comme le temps de trajet, le coût des trajets ou l’accessibilité. Pourtant, les attributs symboliques et affectifs sont importants. Justement, l’une des différences essentielles entre voiture particulière et transports collectifs est fortement symbolique : les modes collectifs contraignent à une certaine mixité sociale. Dans un contexte de choix hypothétique entre ces modes, 200 résidents de la région parisienne évaluent à cinq reprises (au moyen d’échelles d’intention d’usage en six points, de −3 : jamais à 3 : toujours, sans point neutre) l’attrait de l’usage du bus et de la voiture, selon leurs temps de trajets relatifs et le type de population présent dans le bus. Les résultats montrent que la dimension symbolique (mixité sociale) contribue fortement à faire varier la désirabilité des modes tout comme la dimension fonctionnelle (temps de trajet).

Abstract

Our understanding of transport mode choice is largely based upon functional attributes, such as travel time, cost or accessibility. It is important, however, to also look at symbolic and affective attributes. Indeed, one of the main differences between mass transit and private car use is strongly symbolic: public transport compels users to confront social diversity. Given a hypothetical choice between those modes, 200 residents of the Parisian region were asked five times to evaluate (measuring usage intention on a six point scale: −3 meaning never and +3 meaning always, with no neutral point) the attractiveness of bus versus car-based transport, according to relative travel time and bus users’ population type. The results show that the symbolic dimension (the social mix) strongly contributes to the desirability of a transport mode, as does the functional dimension (travel time).

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Brisbois, X., Kouabenan, D.R. & Rubens, L. Mixité sociale et choix modal : importance des dimensions symboliques dans l’attrait des transports collectives. Rech. Transp. Secur. 28, 181–189 (2012). https://doi.org/10.1007/s13547-012-0044-6

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  • DOI: https://doi.org/10.1007/s13547-012-0044-6

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