Original Paper

Asian Journal of Business Ethics

, Volume 1, Issue 2, pp 123-141

First online:

Factors affecting ethical practice of public relations professionals within public relations firms

  • Eyun-Jung KiAffiliated withDepartment of Advertising and Public Relations, College of Communication and Information Sciences, The University of Alabama Email author 
  • , Junghyuk LeeAffiliated withDivision of Communication Arts, Kwangwoon University
  • , Hong-Lim ChoiAffiliated withSchool of Communication, Sun Moon University


This study was designed to investigate the factors affecting ethical practices of public relations professionals in public relations firms. In particular, the following organizational ethics factors were examined: (1) presence of ethics code, (2) top management support for ethical practice, (3) ethical climate, and (4) perception of the association between career success and ethical practice. Analysis revealed that the presence of an ethics code along with top management support and a non-egoistic ethical climate within public relations firms significantly influenced public relations professionals' ethical practices.


Ethic code Public relations practice