Date: 02 Apr 2014

Beyond the printed page: Leveraging social media to extend the Journal’s influence

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“Distracted from distraction by distraction”

— T.S Eliot, 1936

Today, in 2014, the era of pervasive social media is firmly upon us. More than half of the Canadian population (19 million of us) uses Facebook at least once a month, and 14 million Canadians check their newsfeed every day.1 It is a similar story for Twitter, with more than 241 million active users posting an incredible 500 million tweets per day.2 Social media services have grown at a blistering pace. Consider that in just over 20 years our society has gone from having no Internet access to being fully “connected” all of the time in virtually every location. We now consider it absurd not to be able to find the answer to almost any question immediately. We also expect to be able to correspond instantly with our colleagues, friends, and families. Indeed, our dependence on continuous digital connectivity is so deep that becoming “disconnected” (because of a misplaced phone, an empty battery, loss of network coverage), however b ...