, Volume 4, Issue 6, pp 363-366
Date: 17 Oct 2012

Consumerization

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Corporate Use of Consumer Market Technology

Over the last few years, innovations that originated in the consumer sector have increasingly been infiltrating the corporate environment (Ingalsbe et al. 2011, p. 3; Cummings et al. 2009, p. 259). This trend, referred to as “Consumerization”, will have a lasting impact on corporate information management, and in coming years will continuously confront IT managers with new challenges.

This trend was initially observed with the emergence of Web 2.0 technologies, such as wikis, social networks, and blogs (Cummings et al. 2009; Holtsnider and Jaffe 2012, pp. 287–303). These applications and technologies are currently used by companies to improve collaboration (e.g., via Doodle), to exchange information (e.g., via Twitter), or as a form of multilateral cooperation in conjunction with the use of social networks (e.g., via Facebook or LinkedIn).

In addition to Web 2.0 technologies, mobile devices and applications from the consumer market are currently

Accepted after two revisions by Prof. Dr. Sinz.
This article is also available in German in print and via http://www.wirtschaftsinformatik.de: Weiß F, Leimeister JM (2012) Consumerization. IT-Innovationen aus dem Konsumentenumfeld als Herausforderung für die Unternehmens-IT. WIRTSCHAFTSINFORMATIK. doi: 10.1007/s11576-012-0338-y.