Does Neighbourhood Walkability Moderate the Effects of Mass Media Communication Strategies to Promote Regular Physical Activity?
Mass media campaigns are widely used in Australia and elsewhere to promote physical activity among adults. Neighbourhood walkability is consistently shown to be associated with walking and total activity. Campaigns may have different effects on individuals living in high and low walkable neighbourhoods.
The purpose of this study is to compare pre- and post-campaign cognitive and behavioural impacts of the Heart Foundation’s Find Thirty every day® campaign, in respondents living in high and lower walkable neighbourhoods.
Pre- and post-campaign cross-sectional survey data were linked with objectively measured neighbourhood walkability. Cognitive and behavioural impacts were assessed using logistic regression stratified by walkability.
Cognitive impacts were significantly higher post-campaign and consistently higher in respondents in high compared with lower walkable neighbourhoods. Post campaign sufficient activity was significantly higher and transport walking significantly lower, but only in residents of lower walkable areas.
Cognitive impacts of mass media physical activity campaigns may be enhanced by living in a more walkable neighbourhood.
- Sallis, JF, Cervero, RB, Ascher, W (2006) An ecological approach to creating active living communities. Annu Rev Public Health 27: pp. 297-322 CrossRef
- Bauman, A, Smith, BJ, Maibach, EW, Reger-Nash, B (2006) Evaluation of mass media campaigns for physical activity. Eval Program Plan 29: pp. 312-322 CrossRef
- Leavy, JE, Bull, FC, Rosenberg, M, Bauman, A (2011) Physical activity mass media campaigns and their evaluation: A systematic review of the literature 2003–2010. Heal Educ Res 26: pp. 1060-1085 CrossRef
- Cavill, N, Bauman, A (2004) Changing the way people think about health-enhancing physical activity: Do mass media campaigns have a role?. J Sports Sci 22: pp. 771 CrossRef
- Badland, H, Schofield, G (2005) Transport, urban design, and physical activity: An evidence-based update. Transp Res Part D: Transp Environ 10: pp. 177-196 CrossRef
- Sallis, JF, Frank, LD, Saelens, BE, Kraft, MK (2004) Active transportation and physical activity: Opportunities for collaboration on transportation and public health research. Transp Res A Policy Pract 38: pp. 249-268 CrossRef
- McCormack, G, Giles-Corti, B, Lange, A (2004) An update of recent evidence of the relationship between objective and self-report measures of the physical environment and physical activity behaviours. J Sci Med Sport 7: pp. 81-92 CrossRef
- Saelens, BE, Handy, SL (2008) Built environment correlates of walking: A review. J Sci Med Sport 40: pp. S550-S566 CrossRef
- Brownson, RC, Hagood, L, Lovegreen, SL (2005) A multilevel ecological approach to promoting walking in rural communities. Prev Med 41: pp. 837-842 CrossRef
- Gebel, K, Bauman, AE, Reger-Nash, B, Leyden, KM (2011) Does the environment moderate the impact of a mass media campaign to promote walking?. Am J Heal Promot 26: pp. 45-48 CrossRef
- Merom, D, Bauman, A, Phongsavan, P (2009) Can a motivational intervention overcome an unsupportive environment for walking—findings from the step-by-step study. Ann Behav Med 38: pp. 137-146 CrossRef
- Michael, Y, Carlson, N (2009) Analysis of individual social-ecological mediators and moderators and their ability to explain effect of a randomized neighborhood walking intervention. Int J Behav Nutr Phys Act 6: pp. 49 CrossRef
- Wray, RJ, Jupka, K, Ludwig-Bell, C (2005) A community-wide media campaign to promote walking in a Missouri town. Prev Chronic Dis 2: pp. 1-17
- Zenk, SN, Wilbur, J, Wang, E (2009) Neighborhood environment and adherence to a walking intervention in African American women. Health Educ Behav 36: pp. 167-181 CrossRef
- Kerr, J, Norman, GJ, Adams, MA (2010) Do neighborhood environments moderate the effect of physical activity lifestyle interventions in adults?. Health Place 16: pp. 903-908 CrossRef
- King, AC, Marcus, B, Ahn, D (2006) Identifying subgroups that succeed or fail with three levels of physical activity intervention: The Activity Counseling Trial. Heal Psychol 25: pp. 336-347 CrossRef
- King, AC, Toobert, D, Ahn, D (2006) Perceived environments as physical activity correlates and moderators of intervention in five studies. Am J Heal Promot 21: pp. 24-35 CrossRef
- Merom, D, Bauman, A, Vita, P, Close, G (2003) An environmental intervention to promote walking and cycling—the impact of a newly constructed Rail Trail in Western Sydney. Prev Med 36: pp. 235-242 CrossRef
- Sallis, JF, King, AC, Sirard, JR, Albright, CL (2007) Perceived environmental predictors of physical activity over 6 months in adults: Activity counseling trial. Heal Psychol 26: pp. 701-709 CrossRef
- Baranowski, T, Anderson, C, Carmack, C (1998) Mediating variable framework in physical activity interventions: How are we doing? How might we do better?. Am J Prev Med 15: pp. 266-297 CrossRef
- Bauman, AE, Bellew, B, Owen, N, Vita, P (2001) Impact of an Australian mass media campaign targeting physical activity in 1998. Am J Prev Med 21: pp. 41-47 CrossRef
- Morley, B, Wakefield, MA, Dunlop, S, Hill, D (2009) Impact of a mass media campaign linking abdominal obesity and cancer: A natural exposure evaluation. Heal Educ Res 24: pp. 1069-1079 CrossRef
- McGuire, WJ (1984) Public communication as a strategy for inducing health-promoting behavioral change. Prev Med 13: pp. 299-319 CrossRef
- Bauman, A, Bowles, HR, Huhman, M (2008) Testing a hierarchy-of-effects model: Pathways from awareness to outcomes in the VERB(TM) campaign 2002–2003. Am J Prev Med 34: pp. S249-S256 CrossRef
- Rosenberg, M, Mills, C, McCormack, G (2010) Physical Activity Levels of Western Australian Adults 2009: Findings from the Physical Activity Taskforce Adult Physical Activity Survey. The University of Western Australia, Perth, WA
- The Active Australia Survey: A Guide and Manual for Implementation, Analysis and Reporting. AIHW, Canberra
- Brown, WJ, Trost, SG, Bauman, A, Mummery, K, Owen, N (2004) Test–retest reliability of four physical activity measures used in population surveys. J Sci Med Sport 7: pp. 205-215 CrossRef
- Christian, H, Bull, FC, Middleton, NJ (2011) How important is the land use mix measure in understanding walking behaviour?. Results from the RESIDE study Int J Behav Nutr Phys Act 8: pp. 55
- Reger-Nash, B, Bauman, A, Cooper, L (2008) WV walks: Replication with expanded reach. J Phys Act Heal 5: pp. 19-27
- Frank, LD, Schmid, TL, Sallis, JF, Chapman, J, Saelens, BE (2005) Linking objectively measured physical activity with objectively measured urban form: Findings from SMARTRAQ. Am J Prev Med 28: pp. 117-125 CrossRef
- Sallis, JF, Bowles, HR, Bauman, A (2009) Neighborhood environments and physical activity among adults in 11 countries. Am J Prev Med 36: pp. 484-490 CrossRef
- Giles-Corti, B (2006) People or places: What should be the target?. J Sci Med Sport 9: pp. 357-366 CrossRef
- Handy S. Critical assessment of the literature on the relationships among transportation, land use, and physical activity. TRB special report. 2005.
- Joongsub, K, Kaplan, R (2004) Physical and psychological factors in sense of community. Environ Behav 36: pp. 313-340 CrossRef
- Leyden, KM (2003) Social capital and the built environment: The importance of walkable neighborhoods. Am J Public Health 93: pp. 1546-1551 CrossRef
- Lund, H (2002) Pedestrian environments and sense of community. J Plan Educ Res 21: pp. 301-312 CrossRef
- Lund, H (2003) Testing the claims of new urbanism: Local access, pedestrian travel, and neighboring behaviors. J Am Plan Assoc 69: pp. 414-429 CrossRef
- McCormack, G, Shiell, A (2011) In search of causality: A systematic review of the relationship between the built environment and physical activity among adults. Int J Behav Nutr Phys Act C7 - 125 8: pp. 1-11 CrossRef
- Owen, N, Humpel, N, Leslie, E, Bauman, A, Sallis, JF (2004) Understanding environmental influences on walking: Review and research agenda. Am J Prev Med 27: pp. 67-76 CrossRef
- Does Neighbourhood Walkability Moderate the Effects of Mass Media Communication Strategies to Promote Regular Physical Activity?
Annals of Behavioral Medicine
Volume 45, Issue 1 Supplement, pp 86-94
- Cover Date
- Print ISSN
- Online ISSN
- Additional Links
- Mass media
- Built environment
- Physical activity
- Industry Sectors
- Author Affiliations
- 1. Centre for the Built Environment and Health, School of Population Health (M707), The University of Western Australia, 35 Stirling Hwy, Crawley, Perth, WA, 6009, Australia
- 2. McCaughey Centre VicHealth Centre for Promotion of Mental Health and Community Wellbeing, University of Melbourne, Melbourne, VIC, Australia
- 3. Sydney School of Public Health, The University of Sydney, Sydney, NSW, Australia
- 4. School of Sport Science, Exercise and Health, The University of Western Australia, Perth, WA, Australia