International Commerce Review

, Volume 8, Issue 1, pp 36–47

Reaping what you sow?

  • Andy A. Tsay
  • Madeleine E. Pullman
  • Aleda V. Roth
  • John V. Gray
Original

DOI: 10.1007/s12146-008-0025-5

Cite this article as:
Tsay, A., Pullman, M., Roth, A. et al. ICR (2008) 8: 36. doi:10.1007/s12146-008-0025-5

As food supply chains get longer, new and unexpected supply chain challenges such as transparency and traceability are moving to centre stage. To rise to these challenges, managers need to design quality into their processes.

Copyright information

© ICR 2008

Authors and Affiliations

  • Andy A. Tsay
    • 1
  • Madeleine E. Pullman
    • 2
  • Aleda V. Roth
    • 3
  • John V. Gray
    • 4
  1. 1.Santa ClaraUSA
  2. 2.PortlandUSA
  3. 3.ClemsonUSA
  4. 4.ColumbusUSA