International Commerce Review

, Volume 8, Issue 1, pp 36-47

First online:

Reaping what you sow?

  • Andy A. TsayAffiliated with Email author 
  • , Madeleine E. PullmanAffiliated with
  • , Aleda V. RothAffiliated with
  • , John V. GrayAffiliated with

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As food supply chains get longer, new and unexpected supply chain challenges such as transparency and traceability are moving to centre stage. To rise to these challenges, managers need to design quality into their processes.