Human Nature

, Volume 18, Issue 4, pp 334–354

Celebrities: From Teachers to Friends

A Test of Two Hypotheses on the Adaptiveness of Celebrity Gossip

Authors

    • Department of Media and Communication, Attenborough TowerUniversity of Leicester
  • Mark Nelissen
    • University of Antwerp
  • Patrick Vyncke
    • Ghent University
  • Johan Braeckman
    • Ghent University
  • Francis T. McAndrew
    • Knox College
Article

DOI: 10.1007/s12110-007-9023-z

Cite this article as:
De Backer, C.J.S., Nelissen, M., Vyncke, P. et al. Hum Nat (2007) 18: 334. doi:10.1007/s12110-007-9023-z

Abstract

In this paper we present two compatible hypotheses to explain interest in celebrity gossip. The Learning Hypothesis explains interest in celebrity gossip as a by-product of an evolved mechanism useful for acquiring fitness-relevant survival information. The Parasocial Hypothesis sees celebrity gossip as a diversion of this mechanism, which leads individuals to misperceive celebrities as people who are part of their social network. Using two preliminary studies, we tested our predictions. In a survey with 838 respondents and in-depth interviews with 103 individuals, we investigated how interest in celebrity gossip was related to several dimensions of the participants’ social lives. In support of the Learning Hypothesis, age proved to be a strong predictor of interest in celebrities. In partial support of the Parasocial Hypothesis, media exposure, but not social isolation, was a strong predictor of interest in celebrities. The preliminary results support both theories, indicate that across our life span celebrities move from being teachers to being friends, and open up a list of future research opportunities.

Keywords

Evolutionary approachesCelebrity gossipSocial learningParasocial relationships

Copyright information

© Springer Science + Business Media, LLC 2007