Networks in Socially Embedded Local Food Supply: The Case of Retailer Co-operatives
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- Hingley, M. J Bus Mark Manag (2010) 4: 111. doi:10.1007/s12087-010-0036-2
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This paper investigates network development in food retailing, in order to evaluate the role of retailer consumer co-operatives. Opportunity is seen to lie in niche (for example, local) markets and a social/ethical orientation. The method is single case and exploratory. Investigation shows that a co-operative can survive and add value as an alternative organizational form, when genuine social responsibility is experienced by a network consisting of the co-operative, its members, customers, suppliers and the community as a whole.