Can Ambient Scent Enhance the Nightlife Experience?
- Hendrik N. J. SchiffersteinAffiliated withDepartment of Industrial Design, Delft University of Technology Email author
- , Katrin S. S. TalkeAffiliated withFaculty of Business Administration, Chair of Innovation and Entrepreneurship, University of Hamburg
- , Dirk-Jan OudshoornAffiliated withDepartment of Industrial Design, Delft University of TechnologyMoodScent
Ever since smoking was prohibited in restaurants, bars, and clubs, undesirable smells that were previously masked by cigarette smoke became noticeable. This opens up opportunities to improve the dance club environment by introducing pleasant ambient scents that mask the unwanted odors and to allow competing clubs to differentiate themselves. A field study was conducted at three dance clubs using a 3 × 3 Latin square design with pre- and post-measurements of no-scent control conditions. The three scents tested were orange, seawater, and peppermint. These scents were shown to enhance dancing activity and to improve the evaluation of the evening, the evaluation of the music, and the mood of the visitors over no added scent. However, no significant differences were found between the three scents.
KeywordsSmell Club Experience Mood Fragrance
- Can Ambient Scent Enhance the Nightlife Experience?
- Open Access
- Available under Open Access This content is freely available online to anyone, anywhere at any time.
- Online Date
- May 2011
- Print ISSN
- Online ISSN
- Additional Links
- Industry Sectors
- Author Affiliations
- 1. Department of Industrial Design, Delft University of Technology, Landbergstraat 15, 2628 CE, Delft, The Netherlands
- 2. Faculty of Business Administration, Chair of Innovation and Entrepreneurship, University of Hamburg, Hamburg, Germany
- 3. MoodScent, Amsterdam, The Netherlands