Human brands and mutual choices: an investigation of the marketing assistant professor job market
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We present a two-sided matching framework to investigate the entry-level marketing assistant professor job market. Under this framework, candidates’ and departments’ decisions to mutually choose one another are driven by the matching value produced by the pair, which is in turn determined by observable department brand cues and candidates’ human brand cues such as field of research, research productivity, and ranking status. Our results suggest that matches between candidates and faculty trained in the same field do not always generate the highest matching value. Candidates’ publications in top marketing journals enhance their likelihood of matching with research-oriented hiring departments, and this effect is moderated by their field of research. In general, the ranking status of candidates boosts their chance of being matched with research-oriented hiring departments. However, this effect differs across fields, and it also interacts with candidates’ own research productivity. In particular, publications by candidates from top-ranked degree-granting departments are taken as three to four times more valuable by research-oriented hiring departments. Our work extends the current research on the marketing job market and, most importantly, quantifies and compares the significance of various human brand cues in influencing mutual choices in the job market.
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About this Article
- Human brands and mutual choices: an investigation of the marketing assistant professor job market
Journal of the Academy of Marketing Science
Volume 41, Issue 6 , pp 722-736
- Cover Date
- Print ISSN
- Online ISSN
- Springer US
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- Human brands
- Mutual choices
- Two-sided matching
- Job market
- Research productivity
- Academic stratification
- Industry Sectors
- Author Affiliations
- 1. College of Business Administration, Department of Marketing and Entrepreneurship, Kent State University, 800 E. Summit St., Kent, OH, 44240, USA
- 2. Naveen Jindal School of Management, The University of Texas at Dallas, 800 West Campbell Rd., SM32, Richardson, TX, 75080, USA