Service Business

, Volume 3, Issue 2, pp 173–187

Higher educational services exports: sources of growth of Asian students in US and UK

Authors

    • School of Management and MarketingUniversity of Southern Queensland
  • Vikash Naidoo
    • The University of Auckland
Original Paper

DOI: 10.1007/s11628-008-0041-7

Cite this article as:
Chadee, D. & Naidoo, V. Serv Bus (2009) 3: 173. doi:10.1007/s11628-008-0041-7

Abstract

The paper reviews the recent trends and current developments in the global higher education market with a particular focus on growth of Asian students studying in US and UK. Using pool cross section-time series data over the 1985–2003 period, it is found that different factors affect students from different countries differently. This suggests that the marketing strategies of offshore higher education providers need to be tailored to the specific needs of different markets in order to be successful. The emergence of a number of new players in the higher education export market is also rapidly becoming a major threat to the traditional higher education service exporters.

Keywords

Education exportAsiaServices trade

Copyright information

© Springer-Verlag 2008