Management International Review

, Volume 50, Issue 5, pp 635–654

Corporate Social Responsibility in Emerging Markets

The Importance of the Governance Environment


  • Shaomin Li
    • Department of Management, College of Business & Public AdministrationOld Dominion University
    • Department of International BusinessRollins College
  • Ilan Alon
    • George D. and Harriet W. Cornell Chair of International BusinessRollins College
  • Christoph Lattemann
    • Business Administration and Information Management, School of Humanities & Social Sciences—SHSSJacobs University Bremen
  • Kuang Yeh
    • Department of Business Management, College of ManagementNational Sun Yat-Sen University
Research Article

DOI: 10.1007/s11575-010-0049-9

Cite this article as:
Li, S., Fetscherin, M., Alon, I. et al. Manag Int Rev (2010) 50: 635. doi:10.1007/s11575-010-0049-9


  • This study examines how country-level, industry-level, and firm-level factors affect the extent of corporate communications about CSR in Brazil, Russia, India, and China (BRIC). In particular, using data from the 105 largest MNCs in BRIC, we investigate CSR motives, processes, and stakeholder issues discussed in corporate communications.

  • At the country level, based on a newly developed governance environment framework that differentiates between rule-based and relation-based governance, our study reveals that a country’s governance environment is the most important driving force behinds CSR communications intensity.

  • Our results show that firms communicating more CSR tend to be larger firms in the manufacturing industry in more rule-based societies. These firms also tend to have stronger corporate governance as measured by a high proportion of outside board directors and a separation of the roles of the chairman and the CEO.


Corporate social responsibilityGovernance environmentRule-basedRelation-basedEmerging markets

Copyright information

© Gabler Verlag 2010