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Experience of emerging market firms: The role of cognitive bias in developed market entry and survival

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Abstract

Abstract and Key Results

  • This paper draws on organizational learning theory to explain how experience influences the propensity for emerging market firms (using an event history analysis of a sample of Latin American firms during the 1990s) to enter developed markets, and their likelihood of survival.

  • We argue that developed market experience is positively related to emerging market firms’ entry and survival in developed markets; however, cognitive biases affect the roles played by other types of experience in entry decisions.

  • Alliance experience with developed market firms increases the likelihood of entry, but decreases the likelihood of survival. Failure experience in developed markets reduces the likelihood of entry, but increases the likelihood of survival.

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Authors and Affiliations

  1. Anderson Schools of Management, University of New Mexico, Albuquerque, USA

    Douglas E. Thomas

  2. Mays School of Business, Texas A & M University, USA

    Lorraine Eden & Michael A. Hitt

  3. College of Business, The University of Texas, San Antonio, USA

    Stewart R. Miller

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  1. Douglas E. Thomas
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  2. Lorraine Eden
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  3. Michael A. Hitt
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  4. Stewart R. Miller
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Thomas, D.E., Eden, L., Hitt, M.A. et al. Experience of emerging market firms: The role of cognitive bias in developed market entry and survival. MANAGE. INT. REV. 47, 845–867 (2007). https://doi.org/10.1007/s11575-007-0055-8

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  • DOI: https://doi.org/10.1007/s11575-007-0055-8

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