What Determines Perceived Quality-of-life Impact of Mobile Phones? A Model Based on the Consumption Life Cycle
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This paper reports two studies designed to identify the determinants of perceived quality-of-life impact (PQOLI) of mobile phones. We hypothesized that PQOLI of mobile phones is determined by mostly global feelings of satisfaction with mobile phones, which in turn are determined by satisfaction with a broad range of customer-related experiences—experience with the purchase of the mobile phone and service, preparing the mobile phone for personal use, using the mobile phone, owning the mobile phone, maintenance and repairs of the mobile phone, and disposal of the mobile phone (stages in the consumption life cycle). “Study 1” focused testing the model using a college student population. “Study 2” was designed to replicate the findings of “Study 1” with a more mature and diverse consumer population and extend the model by demonstrating that PQOLI has a significant predictive influence on brand loyalty, thus underscoring the managerial utility of our model. The study results are supportive of our overall model and its hypotheses.
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- What Determines Perceived Quality-of-life Impact of Mobile Phones? A Model Based on the Consumption Life Cycle
Applied Research in Quality of Life
Volume 3, Issue 4 , pp 251-268
- Cover Date
- Print ISSN
- Online ISSN
- Springer Netherlands
- Additional Links
- Perceived quality-of-life impact
- Customer satisfaction
- Consumption life cycle
- Satisfaction with mobile communications
- Satisfaction with mobile phone
- Satisfaction with mobile phone service provider
- Satisfaction with mobile phone service provider
- Author Affiliations
- 1. Marketing and Virginia Real Estate Research, Virginia Tech, Blacksburg, VA, USA
- 2. School of Business, Yonsei University, 134 Shinchon Seodaemun, Seoul, Korea
- 3. Freddie Mac, Mclean, VA, USA
- 4. Sprint, Overland Park, KS, USA