, Volume 65, Issue 3-4, pp 177-188
Date: 20 May 2011

Defusing the Objectification of Women by Other Women: The Role of Competence

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This study provides empirical evidence that the objectification of women by other women can be attenuated by drawing attention to their competence. Primarily European American female undergraduate participants (N = 154) from the Midwestern part of the United States rated photographs of college-aged female models dressed provocatively a) standing against a plain background (control condition), b) showing athletic competence (standing near a swimming pool holding a trophy), and c) showing academic competence (solving a math problem on a whiteboard). Results showed that compared to the control condition, the models showing competence were rated lower on objectification variables and higher on capability variables regardless of their provocative manner of dress.