, Volume 63, Issue 5-6, pp 439-441
Date: 22 Apr 2010

Taking Media Entertainment Seriously

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Social scientists frequently use the term “saturation” to describe the role of the media in the lives of people young and old (Comstock and Scharrer 2007; Roberts and Foehr 2004; Strasburger and Wilson 2002). In fact, we use that phrase so often, in the opinion of this reviewer, it begins to lose its significance. Recent estimates from a randomly selected national sample show that children and adolescents in the United States spend just over seven and a half hours per day—nearly 53 hours a week—with television, recorded music, video and computer games, the Internet, movies, newspapers and magazines (Rideout et al. 2010). For some kids, that’s more time than they spend sleeping. The latest data from children and adults show an average of 141 hours per month—that’s about 4.7 hours per day—spent just on watching television in the home (Nielsen Media Research 2009). When one includes television accessed through other means (such as the Internet or cell phones) as well as other media forms, ...