Motivators and deterrents of bicycling: comparing influences on decisions to ride
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- Winters, M., Davidson, G., Kao, D. et al. Transportation (2011) 38: 153. doi:10.1007/s11116-010-9284-y
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In a survey of 1,402 current and potential cyclists in Metro Vancouver, 73 motivators and deterrents of cycling were evaluated. The top motivators, consistent among regular, frequent, occasional and potential cyclists, were: routes away from traffic noise and pollution; routes with beautiful scenery; and paths separated from traffic. In factor analysis, the 73 survey items were grouped into 15 factors. The following factors had the most influence on likelihood of cycling: safety; ease of cycling; weather conditions; route conditions; and interactions with motor vehicles. These results indicate the importance of the location and design of bicycle routes to promote cycling.