Political Behavior

, Volume 36, Issue 3, pp 631–657

Issue Publics, Campaigns, and Political Knowledge

Original Paper

DOI: 10.1007/s11109-013-9243-3

Cite this article as:
Henderson, M. Polit Behav (2014) 36: 631. doi:10.1007/s11109-013-9243-3

Abstract

Building on the growing body of research on campaign learning, this paper considers the way that learning about policy issues depends on the nature of the issue and its relevance for the individual citizen. Specifically, the analysis finds that seniors learned much more than non-seniors about candidate positions on an emerging Social Security issue that was heavily emphasized in the 2000 campaign, but not when the same issue was more familiar and largely ignored by the candidates and press in the 2004 campaign. Yet, even without additional learning or campaign emphasis, seniors still knew more than non-seniors in the later contest. These results suggest that once party positions become familiar to them, issue publics will hold their information advantage across future elections without dependence on further campaign emphasis.

Keywords

Issue publicKnowledge gapCampaign learningCampaign effects

Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Department of Political ScienceUniversity of MississippiUniversityUSA