Sex and Race: Are Black Candidates More Likely to be Disadvantaged by Sex Scandals?
- Adam J. BerinskyAffiliated withMIT Email author
- , Vincent L. HutchingsAffiliated withUniversity of Michigan
- , Tali MendelbergAffiliated withPrinceton University
- , Lee ShakerAffiliated withPrinceton University
- , Nicholas A. ValentinoAffiliated withUniversity of Michigan
Rent the article at a discountRent now
* Final gross prices may vary according to local VAT.Get Access
A growing body of work suggests that exposure to subtle racial cues prompts white voters to penalize black candidates, and that the effects of these cues may influence outcomes indirectly via perceptions of candidate ideology. We test hypotheses related to these ideas using two experiments based on national samples. In one experiment, we manipulated the race of a candidate (Barack Obama vs. John Edwards) accused of sexual impropriety. We found that while both candidates suffered from the accusation, the scandal led respondents to view Obama as more liberal than Edwards, especially among resentful and engaged whites. Second, overall evaluations of Obama declined more sharply than for Edwards. In the other experiment, we manipulated the explicitness of the scandal, and found that implicit cues were more damaging for Obama than explicit ones.
KeywordsRace Voting behavior Stereotypes
- Sex and Race: Are Black Candidates More Likely to be Disadvantaged by Sex Scandals?
Volume 33, Issue 2 , pp 179-202
- Cover Date
- Print ISSN
- Online ISSN
- Springer US
- Additional Links
- Voting behavior
- Industry Sectors