Political Behavior

, Volume 32, Issue 3, pp 387–407

Is There Backlash to Social Pressure? A Large-scale Field Experiment on Voter Mobilization

Original Paper

DOI: 10.1007/s11109-010-9124-y

Cite this article as:
Mann, C.B. Polit Behav (2010) 32: 387. doi:10.1007/s11109-010-9124-y


Using social pressure to mobilize voters has generated impressive increases in turnout (Gerber et al. Am Polit Sci Rev 102:33–48, 2008). However, voters may have negative reactions to social pressure treatments that reduce their effectiveness. Social psychologists have observed this ‘reactance’ to persuasive pressure about other behavior, but it has been overlooked in voter mobilization. Using a large-scale field experiment, we find treatments designed to reduce reactance are just as effective as heavy-handed social pressure treatments in mobilizing voters. The success of gentler social pressure treatments should make the use of social pressure more palatable to voter mobilization organizations.


VotingVoter mobilizationField experimentSocial pressureReactance

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.Department of Political ScienceUniversity of MiamiCoral GablesUSA