Multimedia Tools and Applications

, Volume 70, Issue 2, pp 949-975

First online:

Semantic enhancement for media asset management systems

Integrating the Red Bull Content Pool in the Web of Data
  • Thomas KurzAffiliated withSalzburg Research Forschungsgesellschaft mbH Email author 
  • , Georg GüntnerAffiliated withSalzburg Research Forschungsgesellschaft mbH
  • , Violeta DamjanovicAffiliated withSalzburg Research Forschungsgesellschaft mbH
  • , Sebastian SchaffertAffiliated withSalzburg Research Forschungsgesellschaft mbH
  • , Manuel FernandezAffiliated withRed Bull Media House

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The socio-economic development of the World Wide Web gathered a large momentum through Web 2.0 and currently, the Web of Data is adding a further technological driver to this. The tremendous growth of media data combined with structured (linked) data promises further opportunities for digital market places. Although the integration of media content with linked data is only beginning there are already working groups and projects addressing this issue. We show how media and existing data sets can be seamlessly integrated and thus give possibilities for an extended user experience while interacting with media content on the web. We focus on automatic semantic enhancement services that can link arbitrary and open accessible data and introduce opportunities for media annotation, fragmentation and presentation. Our use case scenario is based on the Red Bull Content Pool, a media management system for videos, images and articles about Red Bull related content covering a multitude of sports events.


Linked Data Semantic media pool Linked Media Semantic enhancement Media Annotation