IPTV, a technological convergence that combines communication and broadcasting technologies, delivers customized, interactive TV content and other multimedia information over wired and wireless connections. Providing secure access to IPTV services calls for authentication, without proper and secure authentication mechanisms, an individual impersonating a subscriber could steal a service. This paper proposes a new authentication protocol to authenticate IPTV users. The authors based the proposed protocol, a hybrid authentication protocol providing lightweight, personalized user authentication, on RFID (radio-frequency identification) and USIM (Universal Subscriber Identity Module) technologies. In the proposed protocol, USIM performs highly personalized authentication, and the authenticated subscriber’s RFID tags can have a temporary authority to execute authentication. These RFID tags become Agent Tags authorized to authenticate subscribers. Agent Tags identify and authenticate themselves to RFID readers in the set-top box, thus, simplifying the authentication process.