, Volume 30, Issue 2, pp 111-116
Date: 25 Jul 2006

The Hierarchical Model of Approach-Avoidance Motivation

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Abstract

Approach motivation is the energization of behavior by, or the direction of behavior toward, positive stimuli (objects, events, possibilities), whereas avoidance motivation is the energization of behavior by, or the direction of behavior away from, negative stimuli (objects, events, possibilities). In this article, I provide a brief overview of this distinction between approach and avoidance motivation. In addition, I provide a brief overview of a model of motivation in which this approach-avoidance distinction plays an integral role—the hierarchical model of approach-avoidance motivation.