Marketing Letters

, Volume 17, Issue 1, pp 61–74

Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior

Article

DOI: 10.1007/s11002-006-4147-1

Cite this article as:
Xie, E., Teo, HH. & Wan, W. Market Lett (2006) 17: 61. doi:10.1007/s11002-006-4147-1
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Abstract

Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2× 2× 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings.

Keywords

Consumer personal informationPrivacyReputationPrivacy noticesReward

Copyright information

© Springer Science + Business Media, Inc. 2006

Authors and Affiliations

  1. 1.Department of Marketing, School of ManagementXi'an Jiaotong UniversityXi'anP.R. China
  2. 2.School of ComputingNational University of SingaporeSingapore