Marketing Letters

, Volume 15, Issue 4, pp 185–199

The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster

  • Denise E. DeLorme
  • George M. Zinkhan
  • Scott C. Hagen
Article

DOI: 10.1007/s11002-005-0456-z

Cite this article as:
DeLorme, D.E., Zinkhan, G.M. & Hagen, S.C. Market Lett (2004) 15: 185. doi:10.1007/s11002-005-0456-z

Abstract

This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent with previous research proposing that disposition is a symbolic and meaningful process. Overall, these consumers’ reactions to possession threats and losses appear to follow a sequence of stages. We also find this process to have some unique characteristics that distinguish it from other types of disposition.

Keywords

consumer behavior possession disposition environment qualitative methodology 

Copyright information

© Kluwer Academic Publishers 2005

Authors and Affiliations

  • Denise E. DeLorme
    • 1
  • George M. Zinkhan
    • 2
  • Scott C. Hagen
    • 3
  1. 1.University of Central FloridaOrlando
  2. 2.Department of Marketing, Terry College of BusinessThe University of GeorgiaUSA
  3. 3.Department of Civil and Environmental EngineeringUniversity of Central FloridaUSA

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