Language Policy

, Volume 8, Issue 1, pp 69–80

Outsourcing, globalizing economics, and shifting language policies: issues in managing Indian call centres

Original Paper

DOI: 10.1007/s10993-008-9111-x

Cite this article as:
Morgan, B. & Ramanathan, V. Lang Policy (2009) 8: 69. doi:10.1007/s10993-008-9111-x


This paper offers a dialogic discussion about several issues concerning call centers, including globalizing surges, modernity tropes and educational practices. Based on a critical discourse analysis of a document offering to train west-based entrepreneurs to assume managerial positions in call centers in India, the␣paper explores ways in which Indian culture and businesses get cast into “manageable” items for sale. The paper concludes with a discussion of the implications of the outsourcing phenomenon on language-in-education policies in India, particularly in respect to class and caste differentiation articulated with access to privileged varieties of English through schooling.


Language policiesCall centersIndiaEnglishGlobalization

Copyright information

© Springer Science+Business Media B.V. 2008

Authors and Affiliations

  1. 1.Glendon College, York UniversityTorontoCanada
  2. 2.University of California, DavisDavisUSA