, Volume 8, Issue 1, pp 69-80
Date: 31 Jan 2009

Outsourcing, globalizing economics, and shifting language policies: issues in managing Indian call centres

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Abstract

This paper offers a dialogic discussion about several issues concerning call centers, including globalizing surges, modernity tropes and educational practices. Based on a critical discourse analysis of a document offering to train west-based entrepreneurs to assume managerial positions in call centers in India, the␣paper explores ways in which Indian culture and businesses get cast into “manageable” items for sale. The paper concludes with a discussion of the implications of the outsourcing phenomenon on language-in-education policies in India, particularly in respect to class and caste differentiation articulated with access to privileged varieties of English through schooling.