Journal of Youth and Adolescence

, Volume 35, Issue 4, pp 549–560

The Relationship between Smoker Role Models and Intentions to Smoke among Adolescents

Original Article

DOI: 10.1007/s10964-006-9065-2

Cite this article as:
Wiium, N., Breivik, K. & Wold, B. J Youth Adolescence (2006) 35: 549. doi:10.1007/s10964-006-9065-2

The study examines how adolescents’ perceptions of exposure to smoker role models relate to their intentions to smoke, both directly, and indirectly through attitudes, norms, and perceived behavioural control. The data is based on a national representative sample of 15-year-olds (n=1670) in Norway. Path analysis indicates that perceptions of model smoking are related to adolescents’ intention to smoke, and that this relationship is partly mediated by attitudes, subjective norms and perceived behavioural control regarding smoking. Programs designed for intervention should thus consider the complex relationship between model smoking and the theory of planned behaviour concepts and their effect on intention to smoke among adolescents. In addition, future intervention should take into account the current smoking status of adolescents, given the group differences found in the study.


theory of planned behaviour smoker role model adolescent intention to smoke 

Copyright information

© Springer Science+Business Media, Inc. 2006

Authors and Affiliations

  1. 1.Research Centre for Health PromotionFaculty of Psychology, University of BergenBergenNorway
  2. 2.Nora Wiium is a PhD. Student at the Research Centre for Health Promotion, University of Bergen, Norway. Her major interest at present is on adolescents, their smoking behaviour and factors that determine it. To whom correspondence should be addressed to Nora WiiumResearch Centre for Health PromotionChristiesgtNorway

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