Journal of Gambling Studies

, Volume 23, Issue 1, pp 63–83

Toward an Animal Model of Gambling: Delay Discounting and the Allure of Unpredictable Outcomes

  • Gregory J. Madden
  • Eric E. Ewan
  • Carla H. Lagorio
Original Paper

DOI: 10.1007/s10899-006-9041-5

Cite this article as:
Madden, G.J., Ewan, E.E. & Lagorio, C.H. J Gambl Stud (2007) 23: 63. doi:10.1007/s10899-006-9041-5


Laboratory investigations of gambling are sometimes criticized as lacking ecological validity because the stakes wagered by human subjects are not real or no real monetary losses are experienced. These problems may be partially addressed by studying gambling in laboratory animals. Toward this end, data are summarized which demonstrate that laboratory animals will work substantially harder and prefer to work under gambling-like schedules of reinforcement in which the number of responses per win is unpredictable. These findings are consistent with a delay discounting model of gambling which holds that rewards obtained following unpredictable delays are more valuable than rewards obtained following predictable delays. According to the delay discounting model, individuals that discount delayed rewards at a high rate (like pathological gamblers) perceive unpredictably delayed rewards to be of substantially greater value than predictable rewards. The reviewed findings and empirical model support the utility of studying animal behavior as an ecologically valid first-approximation of human gambling.


Gambling Random-ratio Choice Discounting Translational 

Copyright information

© Springer Science+Business Media, Inc. 2006

Authors and Affiliations

  • Gregory J. Madden
    • 1
  • Eric E. Ewan
    • 2
  • Carla H. Lagorio
    • 3
  1. 1.Department of Applied Behavioral ScienceUniversity of KansasLawrenceUSA
  2. 2.University of Wisconsin – Eau ClaireEau ClaireUSA
  3. 3.University of FloridaGainesvilleUSA

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