The impact of film reviews on the box office performance of art house versus mainstream motion pictures
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Critics and their reviews can play an important role in consumer decision making in general, and film choice in particular. In this study, we propose that consumers of art house movies are being led by film reviews when making a film choice (influence effect), whereas consumers of mainstream movies are hypothesized to rely mainly on other sources of information. Thus, in the latter case the review does not influence the moviegoer, but may still be a reflection of the ultimate success of the movie (predictor effect). Using the Dutch film industry as our empirical setting, we study the effects of reviews on the opening weekend and on the cumulative box office revenue. Our research shows that the number and size of film reviews in Dutch newspapers directly influence the behavior of the art-movie-going public in their film choice. The number and size of film reviews of mainstream movies, on the other hand, only predict movie performance.
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- The impact of film reviews on the box office performance of art house versus mainstream motion pictures
Journal of Cultural Economics
Volume 31, Issue 1 , pp 43-63
- Cover Date
- Print ISSN
- Online ISSN
- Kluwer Academic Publishers-Plenum Publishers
- Additional Links
- Dutch art house movies
- Dutch mainstream movies
- Film critics
- Film performance
- Author Affiliations
- 1. Department of Strategy and Entrepreneurship, University of Groningen, Dierenriemstraat 100, 9700 AV, Groningen, The Netherlands
- 2. Department of Communication Studies, Amsterdam School of Communications Research, University of Amsterdam, Kloveniersburgwal 48, 1012 CX, Amsterdam, The Netherlands