Journal of Financial Services Research

, Volume 33, Issue 3, pp 147-162

First online:

Does Bancassurance Reduce the Price of Financial Service Products?

  • C. Charles OkeahalamAffiliated withBenefit Advisory Research, Group AGH Email author 

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I assess the impact of bancassurance on the price of retail financial services. I find that service fees in a product bundle increase less than proportionally to the number of services; that an increase in the number of clients in each product bundle market reduces fees by 1.5%; that the degree of competition in the markets of each bundle also reduces fees; that premium products have higher average costs; and finally, that cross-holdings reduce prices by about 5% and bancassurance reduces prices by just over 6%. The price reduction declines if both strategies are combined.


Bancassurance products bundles prices

JEL Classification

D01 G2 L11 L23