Power relations in virtual communities: An ethnographic study
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Peoples' need to socialize with others and greed for power can be best captured with Aristotle's description of human beings as “political animals”/“social animals.” This paper reports on observations of how cyber communities, such as Web-based forums and mailing lists, manifest themselves through social interactions and shared values, membership and friendship, and commitments and loyalty. The paper highlights the importance of power relations in these communities, how they are formed, exercised and evolve. This paper explores power relations as they emerge in two online Vietnamese communities and suggests a new understanding of the formation and evolution of power in virtual societies.
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Electronic Commerce Research
Volume 6, Issue 1 , pp 21-37
- Cover Date
- Print ISSN
- Online ISSN
- Kluwer Academic Publishers
- Additional Links
- Power relations
- Virtual community
- Knowledge management
- National culture
- Author Affiliations
- 1. School of Information Systems, Deakin University, 221 Burwood Highway, Burwood, Victoria, 3125, Australia
- 2. GS1 Australia, Unit 100, 45 Gilby Road, Mt Waverley, VIC, 3149
- 3. School of Business Information Technology, RMIT University, Melbourne, Australia