Journal of Business Ethics

, Volume 97, Issue 2, pp 173-188

First online:

Trustworthiness, Governance, and Wealth Creation

  • Cam CaldwellAffiliated withTerry College of Business, University of Georgia Email author 
  • , Mark H. HansenAffiliated withMarriott School of Management, Brigham Young University

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Although trustworthiness has been described as a source of competitive advantage, its value extends to organizational governance and wealth creation. We identify the importance of the commitment–compliance continuum in the decision to trust and note that trustworthiness is a subjective perception viewed through each person’s mediating lens. That lens and each person’s interpretation of the social contract impact one’s commitment to cooperate. We suggest five propositions that integrate trustworthiness, governance, and wealth creation.


trustworthiness governance wealth creation competitive advantage trust distrust commitment