Journal of Business Ethics

, Volume 76, Issue 3, pp 335–346

The Creation of Value Through Corporate Reputation

  • José Luis Fernández Sánchez
  • Ladislao Luna Sotorrío
Article

DOI: 10.1007/s10551-006-9285-0

Cite this article as:
Sánchez, J.F. & Sotorrío, L.L. J Bus Ethics (2007) 76: 335. doi:10.1007/s10551-006-9285-0

Abstract

The relationship between social and financial performance (CSP – FP) has been a main objective in the literature on business management, as it would provide an economic justification for the social investment insofar as it contributes to the creation of value. This relationship has been empirically tested by several authors though without using a theoretical model that sustains this relationship. The aim of this article is to propose a theoretical model of the process of the creation of value from the reputation generated by companies, integrating the factors that have been shown to be more relevant in this process from previous research, in such a way that hypotheses are put forward regarding the existence of this relationship and the factors that determine it. Finally, an empirical test is performed using the 100 most prestigious companies operating in Spain during 2004.

Keywords

social performance financial performance corporate reputation stakeholder theory value management intangible assets 

Copyright information

© Springer Science+Business Media B.V. 2007

Authors and Affiliations

  • José Luis Fernández Sánchez
    • 1
  • Ladislao Luna Sotorrío
    • 1
  1. 1.Department of Business AdministrationUniversity of CantabriaSantanderSpain

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