Journal of Business Ethics

, Volume 54, Issue 2, pp 121–128

Generation Y Attitudes Towards E-ethics and Internet-related Misbehaviours

  • O. Freestone
  • V. Mitchell

DOI: 10.1007/s10551-004-1571-0

Cite this article as:
Freestone, O. & Mitchell, V. Journal of Business Ethics (2004) 54: 121. doi:10.1007/s10551-004-1571-0


Aberrant consumer behaviour costs firms millions of pounds a year, and the Internet has provided young techno-literate consumers with a new medium to exploit businesses. This paper addresses Internet related ethics and describes the ways in which young consumers misdemean on the Internet and their attitudes towards these. Using a sample of 219 generation Y consumers, the study identified 24 aberrant behaviours which grouped into five factors; illegal, questionable activities, hacking related, human Internet trade and downloading. Those perceived as least wrong were; "Downloading movie and music files from the Internet for free". The consequences of these behaviours have implications for educators, consumer policy and marketers.

Generation YInternetConsumersUK

Copyright information

© Kluwer Academic Publishers 2004

Authors and Affiliations

  • O. Freestone
    • 1
  • V. Mitchell
    • 1
  1. 1.Cass Business SchoolCity University of LondonU.K