Horizon scanning and the business environment — the implications for risk management
- Cite this article as:
- Brown, D. BT Technol J (2007) 25: 208. doi:10.1007/s10550-007-0022-8
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’Uncertainty creates winners and losers. Organisations that want to survive have to adapt.’ Kees van der Heijden, Professor of General and Strategic Management at the Graduate Business School of Strathclyde University, Glasgow .
Horizon scanning is the practice of monitoring the business environment, and tracking the changes in the environment that could have an impact on individual businesses. Understanding change in the business environment is a key element to understanding and managing business risk.