, Volume 21, Issue 2, pp 165–174

The Relevance of Intention in Argument Evaluation


DOI: 10.1007/s10503-007-9044-0

Cite this article as:
Jørgensen, C. Argumentation (2007) 21: 165. doi:10.1007/s10503-007-9044-0


The paper discusses intention as a rhetorical key term and argues that a consideration of rhetor’s intent should be maintained as relevant to both the production and critique of rhetorical discourse. It is argued that the fact that the critic usually has little or no access to the rhetor’s mind does not render intention an irrelevant factor. Rather than allowing methodological difficulties to constrain critical inquiry, I suggest some ways in which the critic can incorporate the rhetor’s intention in evaluating argumentation. To this end, a standard of fairness is presented.


argument evaluationintentionmanipulationpragma-dialecticrhetorical criticismstandard of fairness

Copyright information

© Springer Science+Business Media B.V. 2007

Authors and Affiliations

  1. 1.Department of Media, Cognition and Communication, Rhetoric SectionUniversity of CopenhagenCopenhagen SDenmark