Original Paper

European Journal of Plastic Surgery

, Volume 30, Issue 5, pp 211-218

First online:

Looking good: factors affecting the likelihood of having cosmetic surgery

  • Viren SwamiAffiliated withDepartment of Psychology, University of Westminster Email author 
  • , Adriane ArtecheAffiliated withDepartment of Psychology, Goldsmiths College, University of London
  • , Tomas Chamorro-PremuzicAffiliated withDepartment of Psychology, Goldsmiths College, University of London
  • , Adrian FurnhamAffiliated withDepartment of Psychology, University College London
  • , Stefan StiegerAffiliated withCore Unit for Medical Education, Medical University of Vienna
  • , Tanja HaubnerAffiliated withDepartment of Basic Psychological Research, School of Psychology, University of Vienna
  • , Martin VoracekAffiliated withDepartment of Basic Psychological Research, School of Psychology, University of Vienna

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Abstract

The present study examined various factors associated with the likelihood of having cosmetic surgery in a community sample of Austrian participants. One-hundred and sixty-eight women and 151 men completed a questionnaire measuring how likely they were to consider common cosmetic procedures. The results showed that women were more likely than men to consider most cosmetic procedures. Path analysis revealed that personal experience of having had cosmetic surgery was a significant predictor of future likelihood, while media exposure (viewing advertisements or television programs, or reading articles about cosmetic surgery) mediated the influence of vicarious experience and sex. These results are discussed in relation to previous work examining the factors associated with the likelihood of having cosmetic surgery.

Keywords

Cosmetic surgery Self-improvement Sex differences Path analysis