25th Anniversary Volume A Faustian Exchange: What is to be human in the era of Ubiquitous Technology?


, Volume 28, Issue 1, pp 65-73

First online:

Cultural ‘demons’ as future builders

  • Massimo NegrottiAffiliated withUniversity of Urbino ‘Carlo Bo’ Email author 

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Usually, the shape of the future is seen as the result of a cultural flow that, according to some privileged cultural variable, like technology, goes undisturbed towards its own outcome. This is a quite naive attitude that has been very rarely successful. Both conventional technology and technology of the artificial show that, within culture, ‘demons’ are always active trying to exploit or even bypass standards in order to give birth to unexpected novelties. This is true within the pure technology area and even more in its artistic extensions. Therefore, no deterministic process is going on but, rather, a permanent remixing of chances that makes any prophecy impossible.


Culture Artificial Technology Aesthetics Standardization