Cultural variations in virtual spaces design
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- De Angeli, A. AI & Soc (2009) 24: 213. doi:10.1007/s00146-009-0212-7
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This paper reports two studies investigating the role of culture on the design and personalisation of virtual spaces. The first study was a systematic analysis of 60 MSN virtual spaces belonging to British and Chinese students. The analysis concentrated on design patterns and communication style. The second study was an on-line survey designed to compare the relative importance of cultural values and personality traits on self-reported behaviour with, and preferences for, virtual space design. Results highlighted the importance of culture on design and communication in virtual spaces. Implications for interaction design are discussed.