AI & SOCIETY

, Volume 24, Issue 3, pp 213–223

Cultural variations in virtual spaces design

Authors

    • Manchester Business SchoolUniversity of Manchester
Original Article

DOI: 10.1007/s00146-009-0212-7

Cite this article as:
De Angeli, A. AI & Soc (2009) 24: 213. doi:10.1007/s00146-009-0212-7

Abstract

This paper reports two studies investigating the role of culture on the design and personalisation of virtual spaces. The first study was a systematic analysis of 60 MSN virtual spaces belonging to British and Chinese students. The analysis concentrated on design patterns and communication style. The second study was an on-line survey designed to compare the relative importance of cultural values and personality traits on self-reported behaviour with, and preferences for, virtual space design. Results highlighted the importance of culture on design and communication in virtual spaces. Implications for interaction design are discussed.

Copyright information

© Springer-Verlag London Limited 2009