Drug Safety

, Volume 35, Issue 11, pp 1053–1059

The Globalization of Risk and Risk Perception

Why We Need a New Model of Risk Communication for Vaccines
  • Heidi Larson
  • Pauline Brocard Paterson
  • Ngozi Erondu
Review Article

DOI: 10.1007/BF03261991

Cite this article as:
Larson, H., Paterson, P.B. & Erondu, N. Drug Saf (2012) 35: 1053. doi:10.1007/BF03261991

Abstract

Risk communication and vaccines is complex and the nature of risk perception is changing, with perceptions converging, evolving and having impacts well beyond specific geographic localities and points in time, especially when amplified through the Internet and other modes of global communication.

This article examines the globalization of risk perceptions and their impacts, including the example of measles and the globalization of measles, mumps and rubella (MMR) vaccine risk perceptions, and calls for a new, more holistic model of risk assessment, risk communication and risk mitigation, embedded in an ongoing process of risk management for vaccines and immunization programmes. It envisions risk communication as an ongoing process that includes trust-building strategies hand-in-hand with operational and policy strategies needed to mitigate and manage vaccine-related risks, as well as perceptions of risk.

Copyright information

© Springer International Publishing AG 2012

Authors and Affiliations

  • Heidi Larson
    • 1
  • Pauline Brocard Paterson
    • 1
  • Ngozi Erondu
    • 1
  1. 1.Department of Infectious Disease EpidemiologyLondon School of Hygiene and Tropical MedicineLondonUK