Journal of the Academy of Marketing Science

, Volume 1, Issue 1, pp 1–11

The marketing mix: A Canadian perspective

Authors

  • Peter M. Banting
    • McMaster University
  • Randolph E. Ross
    • McMaster University
Article

DOI: 10.1007/BF02729310

Cite this article as:
Banting, P.M. & Ross, R.E. JAMS (1973) 1: 1. doi:10.1007/BF02729310

Copyright information

© The Academy of Marketing Science 1973