The marketing mix: A Canadian perspective

  • Peter M. Banting
  • Randolph E. Ross
Article

DOI: 10.1007/BF02729310

Cite this article as:
Banting, P.M. & Ross, R.E. JAMS (1973) 1: 1. doi:10.1007/BF02729310

Copyright information

© The Academy of Marketing Science 1973

Authors and Affiliations

  • Peter M. Banting
    • 1
  • Randolph E. Ross
    • 1
  1. 1.McMaster UniversityHamiltonCanada