Journal of the Academy of Marketing Science

, Volume 20, Issue 4, pp 335–343

Marketing’s contribution to strategy: The view from a different looking glass

  • P. Rajan Varadarajan
Article

DOI: 10.1007/BF02725210

Cite this article as:
Varadarajan, P.R. JAMS (1992) 20: 335. doi:10.1007/BF02725210

Copyright information

© Academy of Marketing Science 1992

Authors and Affiliations

  • P. Rajan Varadarajan
    • 1
  1. 1.Texas A&M UniversityUSA