Journal of the Academy of Marketing Science

, Volume 9, Issue 1, pp 110–126

Patterns of consumer learning

Authors

  • George P. Moschis
    • Georgia State University
Article

DOI: 10.1007/BF02723571

Cite this article as:
Moschis, G.P. JAMS (1981) 9: 110. doi:10.1007/BF02723571

Copyright information

© Academy of Marketing Science 1981