Journal of the Academy of Marketing Science

, Volume 8, Issue 4, pp 345–356

Foreign environmental factors influencing American consumers' predispositions toward European products

  • Chih-Kang Wang
  • Charles W. Lamb

DOI: 10.1007/BF02721931

Cite this article as:
Wang, C. & Lamb, C.W. JAMS (1980) 8: 345. doi:10.1007/BF02721931


The purpose of the study reported here was to measure the effects of foreign economic and political environments on American consumers' willingness to buy European-made products. Findings revealed a significant difference in consumers' willingness to buy products from various European countries. Furthermore, American consumers' willingness to buy products from selected countries was found to be strongly affected by their perceptions of the level of economic development and the political climate in the products' country of origin.

Copyright information

© Academy of Marketing Science 1980

Authors and Affiliations

  • Chih-Kang Wang
    • 1
  • Charles W. Lamb
    • 2
  1. 1.Metal Industries Research LaboratoriesTaipeiTaiwan
  2. 2.Texas A&M UniversityUSA