Pharmaceutical representatives in academic medical centers
- Nicole LurieAffiliated withDepartment of Medicine, Hennepin County Medical Center
- , Eugene C. RichAffiliated withSt. Paul Ramsey Hospital
- , Deborah E. SimpsonAffiliated withMedical College of Wisconsin (DES, DLS)
- , Jeff MeyerAffiliated withDepartment of Medicine, Hennepin County Medical Center
- , David L. SchiedermayerAffiliated withMedical College of Wisconsin (DES, DLS)
- , Jesse L. GoodmanAffiliated withUniversity of Minnesota Hospital
- , W. Paul McKinneyAffiliated withMedical College of Wisconsin (DES, DLS)
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Objective:To determine the nature, frequency and effects of internal medicine bousestaff and faculty contacts with pharmaceutical representatives (PRs).
Design and setting:The authors surveyed internal medicine faculty at seven midwest teaching hospitals and housestaff from two of the teaching programs. The survey asked about type and frequency of contacts with PRs and behavior that might be related to these contacts. T-tests and logistic regression were used to estimate the relationship between reported physician contacts and behavioral changes.
Participants:Two hundred forty faculty (78%) and 131 house officers (75%) responded to the survey.
Results:Faculty and housestaff averaged 1.5 brief contacts per month with PRs. Housestaff averaged more than one meal/month at pharmaceutical company expense. Twenty-five percent of faculty and 32% of residents reported changing their practices at least once based on PR contact. Independent predictors of faculty change in practice were brief or extended conversations and free meals. Predictors of faculty requests for formulary addition were brief conversations and receipt of honoraria or research support. Only brief conversations independently predicted housestaff changes in practice.
Conclusion:Academic housestaff and faculty have frequent PR contact; such contact is related to changes in behavior. The potential for influence of PRs in academic medical centers should be recognized, and their activities should be evaluated accordingly.
Key wordspharmaceutical representatives pharmaceutical advertising marketing drug detailing
- Pharmaceutical representatives in academic medical centers
Journal of General Internal Medicine
Volume 5, Issue 3 , pp 240-243
- Cover Date
- Print ISSN
- Online ISSN
- Additional Links
- pharmaceutical representatives
- pharmaceutical advertising
- drug detailing
- Industry Sectors
- Author Affiliations
- 1. Department of Medicine, Hennepin County Medical Center, 701 Park Avenue, 55415, Minneapolis, MN
- 2. St. Paul Ramsey Hospital, Milwaukee, Wisconsin
- 3. Medical College of Wisconsin (DES, DLS), Minneapolis and St. Paul, Minnesota
- 4. University of Minnesota Hospital, Minneapolis and St. Paul, Minnesota