Legal and educational interventions have not had a significant impact in reducing alcohol use among college students. The purpose of this study was to determine the frequency at which students placed themselves “at-risk” for alcohol-related traffic fatalities, either by driving while alcohol impaired or riding with an alcohol-impaired driver. On a given weekend night, 18% (n = 60) of students surveyed placed themselves at risk of being involved in an alcohol-related traffic fatality. Two-thirds of the “at-risk” subjects reported returning home with an alcohol-impaired driver. Recommendations are made for strengthening prevention efforts.