Will media influence learning? Reframing the debate

  • Robert B. Kozma

DOI: 10.1007/BF02299087

Cite this article as:
Kozma, R.B. ETR&D (1994) 42: 7. doi:10.1007/BF02299087


This article addresses the position taken by Clark (1983) that media do not influence learning under any conditions. The article reframes the questions raised by Clark to explore the conditions under which media will influence learning. Specifically, it posits the need to consider the capabilities of media, and the methods that employ them, as they interact with the cognitive and social processes by which knowledge is constructed. This approach is examined within the context of two major media-based projects, one which uses computers and the other, video. The article discusses the implications of this approach for media theory, research and practice.

Copyright information

© Association for Educational Communications and Technology 1994

Authors and Affiliations

  • Robert B. Kozma
    • 1
  1. 1.the Center for Technology in LearningSRI InternationalMenlo Park